On 9 Sept. 2022, the Cyberspace Administration of China, the Ministry of Industry and Information Technology, and the State Administration for Market Regulation issued the “Administrative Provisions on Internet Pop-Up Information Push Service” (互聯(lián)網(wǎng)彈窗信息推送服務(wù)管理規(guī)定), clarifying that Internet pop-up push service providers without licenses shall not push the news through pop-up windows.

According to the Regulations, Internet pop-up push service providers shall observe the following requirements:

(1) Providers without service licenses shall not push the news to users.

(2) Providers shall not push to users illicit or harmful information as stipulated in the Regulations on Ecological Governance of Online Information Content (網(wǎng)絡(luò)信息內(nèi)容生態(tài)治理規(guī)定), or temper with the original meaning of the news headlines or content; instead, they shall guarantee the traceability of the news.

(3) The pop-up ads pushed by providers should be identifiable, with notable marks of “Ads” and close buttons.